18 Tools to Make Your eCommerce Website More Accessible

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18 Tools to Make Your eCommerce Website More Accessible

The accessibility of your company’s website site is vital to its growth and future success. If large swaths of people can’t view your website, then what’s the point of having it, anyway?

By all means, put the bells and whistles on your website, garnishing your layouts with fancy logos and intricate fonts—but you might still not be appealing to those who might be color blind or visually impaired. You want to make your website accessible for everyone, not just a small niche of consumers. Also, the accessibility of your website includes things like its load time, SEO performance, and other web-based factors, as well.

So, how do you go about making sure your website is accessible to all eyes that grace your web page? Well, thankfully, there’s a bevy of tools that make doing that much easier. Here are 20 tools that can help you address your website accessibility concerns:

1. Compressor.io

Have an image-heavy website? Consider using this tool to help reduce the size of the uploaded image files—without affecting their quality. Compressor.io, too, helps websites load faster, which is a huge bonus from both an SEO and customer satisfaction standpoint, as well.

2. Silverback

If you need help seeing where your website’s overall accessibility stands, use Silverback. This Mac-based software performance accessibility testing, letting you know how you can improve your website accessibility score.

3. Five Second Test

This accessibility tool is really just that: An actual five-second test done by a real-life human being. And being that the average person leaves a website after three seconds, be it from lack of interest or poor design, it could be the best five seconds ever spent on your business.

4. PageInsight

PageInsight gives you the ability to look at the speed of your websites, both the desktop and mobile version. Fixing slow load times can greatly improve SEO and overall website performance; using this tool will let you know if you need to do some fine tuning.

5. Check My Colours

Check My Colours is a great e-tool to use to check the readability and overall appeal of your color layouts. Specifically, you’ll want to use this tool for honing in on finding a good contrast level for your website’s color schemes. A good contrast between various colors will ensure easy readability.

6. Google Mobile-Friendly Test

Another great (and free) product from Google all companies can take advantage of. This tool gauges how “mobile-friendly” your website is, overall. And being that mobile usage is increasing year after year, it’d be wise of you to make sure said website vibes will with mobile devices.

7. Heatmap.me

No, it doesn’t actually check your websites temperature. Instead, Heatmap.me puts a spotlight on congested areas within your sight. This allows you to address things like slow page load times, refreshing and crashing issues, and other like-minded problems.

8. Google Keyword Planner

A website with a good SEO score will always garner more eyeballs than ones with lacking scores. By using Google Keyword Planner, you can choose specific keywords and phrases that are commonly associated with your market. Using those pulled SEO words in blogs and website copy, alas, will boost your SEO score.

9. Helio

Spur is a simple, easy-to-use, and free tool for critiquing your web designs. All you have to do is input a desired a URL or upload an image, and you’ll be able to use more than a half-dozen tools to help you figure out what’s working well and what, frankly, isn’t.

10. Google Trends

Google Tends is just what it sounds like: It’s an e-tool you can use to see and chart search-trends on the web. Consider using this in tandem with Google Keyword Planner to take advantage of these trends, and shift your SEO focus to capitalize on those, albeit for the time being.

11. Bitly

Bitly is a phenomenal tool for helping you shorten URL links. Shorter links, in addition to being easier to copy-and-paste, are better suited to use on social media platforms. Using Bitly to tighten your website’s various URLs is a win-win situation.

12. Survey Monkey

One of the world’s most popular survey-providing software, Survey Monkey can help you poll customers and employees alike to see how you can improve your website. Looking for suggestions regarding survey questions? Think about honing in on things like “how does our website look?” and “if you could improve anything about your online presence, what would it be?”.

13. Monitor.us

Monituor.us allows you to directly see how your website is performing in a wide variety of categories. It, too, also pin-points weakness your website might have, which you can address and fix.

14. Accessibility Color Wheel

This color-savvy tool allows you to check which colors pair well. Simply choose a foreground and background color by scrolling the mouse over the wheel and, If you see an “OK” message appear, then the color pair has compatibility. If the “OK” message doesn’t appear, don’t use those color parings anywhere on your website.

15. SimilarWeb

SimilarWeb’s name says it all: It allows you to search how competing sights are performing. By comparing and contrasting your results with those biding for your business, you can see how you can stand out above the fray. This tool, too, allows you to find common threads in accessibility you can incorporate into your website, as well.

16. Accessibility Valet

This tool shows edits, also known as markups, to your web pages in a normalized, easy-to-understand form. Accessibility Vault puts a spotlight on misplaced elements as well, putting them all in a generalized report.

17. Firefox Accessibility Extension

This tool does just what you’d imagine it would: It’s a Firefox-only extension check the structural and styling markups of your web page, making sure they support web accessibility. If you’re an avid Firefox user, this extension is a must-download for you.

18. mobiReady

MobiReady uses a simple 1–5 scale to gauge how mobile-friendly your website is. Think about using this to get an idea of how your website fairs on mobile devices.


Which Tools is Right for My E-commerce Business?

This is really a question only you can answer yourself. Depending on where you are with your business, the right accessibility tool for you will vary. However, we’d recommend using ones that either test for mobile accessibility or help you solve for slow load times.


Visuer Interactive is a digital creative agency specialise in web design service, eCommerce development and creative design for infographic, presentation and visual communication.

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