Consider these 5 “W”s before you embark on your social media campaign.
Goals tell you where you should be going and what you ultimately hope to achieve in your marketing campaign. When it comes to social media marketing campaign, it usually consists of one or more of the following:
The target of your campaign is critical. There is no point in spending dollars sending messages and reaching out to people who will not be interesting in consuming your product or services. Knowing who your potential customers can help you achieve your campaign goals and objectives much more efficiently.
Part of knowing your target audience is being aware of the platform that would be most useful in reaching out to them. IF you focus your campaign efforts and dollars on the right platform, you will see results even more quickly.
A well-planned execution is essential. The saying “If you fail to plan, you are planning to fail!” applies here. A well thought out plan gives you a solid foundation and lays a clear path to success. You will have a peace of mind and more room to take care of exceptions that occur during the execution.
Having a precise definition of your success criteria for every stage of your plan will help you better understand how well your campaign is performing. You will then know when intervention is required and what kind of tweaks you need to make to the plan.
The accessibility of your company’s website site is vital to its growth and future success. How do you go about making sure your website is accessible to all eyes that grace your web page? Here are 18 tools that can help you address your website accessibility concerns.Read more
Twitter has faced challenges over the years, especially these days where there are so many other options available. Many have abused the platform, and even more […]Read more